Portfolio · Insurance brokerage · Hong Kong
Expat Insurance
Results measured Feb 2026 to Aug 2026
307, up from 34 in Feb 2026
91,714, up from 4,572
measured from the last full month before we started
The story
Expat Insurance, a Hong Kong broker, had an outdated site and a Google Ads strategy that was not paying its way. They wanted a modern, mobile-friendly site they could update themselves, with landing pages that matched what people were searching for.
What we did
We delivered a clean corporate site the team can edit, dynamic landing pages that reflect the search that brought the visitor, product videos on the pages that needed them, and from February 2026 the SEO program.
What happened
The videos lifted lead conversion straight away. Since the SEO started, Google clicks are up 9 times (307 a month, from 34) and the business is seen 20 times as often in Google results, 91,700 times a month, measured in their own Google Search Console.
What happened on Google
Clicks and visibility, month by month
Columns are clicks from Google to the site each month; the line is how many times the business was shown in Google results. Both are from the client's own Google Search Console, measured from the last full month before the SEO started, and refreshed every time we report to them. The current month is drawn hatched, as a projection, until it is complete.
Google Search Console · scanned 2026-09-14
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